The Dr Pepper 10-2-4 Club is a national organization of people dedicated to the study of the history and collecting of memorabilia of the Dr Pepper Company. The Dr Pepper 10-2-4 Club provides:

• Nationwide communication among Dr Pepper collectors.
• Comprehensive quarterly newsletter - Lion's Roar.
• Annual Convention and Swap Meet.
• Free advertisement in the Lion's Roar for members.